At 29, Sheikha Mayassa Al Thani is the art world’s most powerful woman. Is she using her money well?
THE starkly beautiful Museum of Islamic Art (MIA) in Doha, Qatar, is a
 fine setting for a dinner. Last month 200 dealers, collectors and 
curators gathered there for the opening of the first showing in the 
Middle East of work by Takashi Murakami. The hostess of the evening sat 
laughing with the pony-tailed Japanese artist on her right. On her left 
was Dakis Joannou, a Greek-Cypriot industrialist and avid collector of 
the work of Jeff Koons, an American sculptor. Larry Gagosian, whom many 
regard as the most powerful art dealer in the world, was placed at a 
table nearby, with the other art dealers.
Few people could get away with asking Mr Gagosian to dinner halfway 
around the globe, only to sit him with the rest of the class. Sheikha 
Mayassa Al Thani is one. The emir of Qatar's daughter has become one of 
the most talked-about figures of the international art world: collector,
 patron, cultural advocate. Mr Gagosian is not the only one who would 
like to catch her eye.
Until the 1980s Qatar was little more than a sandy backwater. Even 
its native pearl industry was on its last legs. The discovery of oil 
and, later, of the third-largest gas reserves in the world have made the
 pear-shaped peninsula unusually rich. In 2010 its tiny population had 
the third highest per capita GDP in the world and its economy grew by 
16.6%, faster than any other. But even Qatar's oil and gas will one day 
run out. Transforming the country from a hydrocarbon economy to a 
knowledge economy in time for the post-oil afterlife is the local 
mantra.
The emir's blueprint, “Qatar National Vision 2030”, is leading to new
 schools and universities (in an area of the capital known as Education 
City), as well as a post-production centre to service the international 
film industry, and even a paperless hospital. New museums to showcase 
Qatar's collections of Islamic art, modernist Arab painting, 
photography, armour and natural history are all part of the plan.
For the past 50 years the Qatari royal family has been avidly buying 
art. Well-advised, knowledgeable and said to possess an excellent eye, 
Sheikh Saud, a cousin of Sheikha Mayassa, sought the very best 
illuminated manuscripts, carpets, scientific instruments and Mughal 
jewellery that came on to the market. The extent of his acquisitions 
finally became clear when the Islamic museum opened in 2008. Designed by
 I.M. Pei, the MIA is now considered by many to be one of the half-dozen
 best museums in the world.
At the same time Sheikh Saud's older brother, Sheikh Hassan, was 
buying 20th-century Arabic painting. Many of the artists were trained in
 Europe and the 6,000-piece collection at Mathaf, a modern-art museum in
 Education City, has a derivative feel. For a fledgling nation the 
paintings are important as an historical record.
Now the call to culture has fallen to a new generation. Sheikha 
Mayassa was a tomboyish, competitive child, the result, she says, of 
having two older brothers. Encouraged by her mother, a middle-class 
Qatari educated in a mixed school in Cairo (who is now a force for 
education reform), she learned French, English and her native Arabic, 
and went on to study political science and literature at Duke University
 in North Carolina.
Two years ago she and her husband, who had both been doing 
postgraduate work at Columbia University, returned home. Sheikha 
Mayassa's job, as the head of the Qatar Museums Authority (QMA), was to 
turn Qatar into a cultural powerhouse—a wellspring for exploring what 
art is and what it means for human beings to create it. “Above all, we 
want the QMA to be a ‘cultural instigator', a catalyst of arts projects 
worldwide,” a trustee says.
Sheikha Mayassa works in a spacious office on the top floor of the 
MIA. Its walls are lined in pale beech wood, and behind her long desk 
stretches an array of framed family photographs. Dressed in a black abaya,
 her hair covered, she wears hardly any jewellery other than a childlike
 bracelet made of coloured thread with a single gold charm, a tiny 
Arabic coffeepot or dallah. It retails for $82 in the museum shop.
The QMA is a government body, but it remains wholly a family affair. 
In her first major interview, Sheikha Mayassa explains: “The QMA is very
 much my father's baby. He wanted to create something…to connect with 
the community, to create a culture dialogue within society. We report 
directly to him. The nice thing about my father is that he doesn't 
interfere in the day-to-day business. We present the strategy, and once 
he agrees with the strategy and the vision we are given the authority 
and freedom to go ahead and execute them in the way we think fit.”
The QMA is not part of the Culture Ministry, though they do 
co-operate. The museum agency works with local franchises of foreign 
universities, such as University College London, on arts administration 
and museum management. It recruits heavily from abroad, especially at a 
senior level. The director of the public-arts programme is a Dutchman, 
Jean-Paul Engelen, who came from Christie's. Edward Dolman, Christie's 
one-time British chief executive, runs Sheikha Mayassa's office. The 
director of the MIA is 32-year-old Aisha Al Khater, the first Qatari 
woman to gain a degree in music. But the four specialist curators below 
her are all foreign. Two more are about to join them, an expert on 
manuscripts and another on coins.
The QMA budget is not made public. Decisions on funding and 
acquisitions are taken by a small group at the top of the organisation. 
Although she did not say so in her interview, Sheikha Mayassa insists 
these remain secret for fear their ideas might be stolen by such states 
as Sharjah or Saudi Arabia. For those outside this inner circle 
decisions can seem arbitrary and confusing. Two MIA directors left after
 a relatively short time and earlier this month Wassan al-Khudairi 
announced that, after just a year as the head of Mathaf, she too was 
returning to academic life.
Attracting local audiences is a priority, the Sheikha says. The MIA, 
with its grand, forbidding approach (pictured), is not welcoming to the 
tens of thousands of migrant workers who flock to Qatar from Pakistan 
and other parts of South Asia. To help counter that, the QMA aims to 
open up its museums more to schoolchildren. It also wants to encourage 
local artists and to commission sculpture and photography by both Qatari
 and international artists for the new airport that opens in December 
and the vast new Sidra medical centre that will be finished probably 
next year.
In addition to the Islamic and modern Arabic art museums, which now 
fall under the QMA, a new interactive museum of sport and the Olympics 
is slowly taking shape to coincide with Qatar's hosting of the FIFA 
World Cup in 2022. The biggest project, though, is the construction of a
 national museum for Qatar, which will open in 2016. Its French 
architect, Jean Nouvel, has used the local desert rose as a motif for 
the exterior walls. Twelve interior galleries will tell the 300,000 
Qataris their national story, from prehistoric times through to the 
development of their pearl industry and the discovery of oil and gas, 
exploring local traditions about the desert, food, fishing, falconry and
 folklore.
The QMA is very good at borrowing from other museums. The MIA version
 of the “Gifts of the Sultan” show that started last year in Los Angeles
 includes objects from Russia's Hermitage museum that the American 
exhibition did not have. A Qatari version of the British Museum's new 
“Haj” show will very likely have objects from the Topkapi Palace museum 
that were blocked by the Turkish authorities. In response to a British 
block on taking home two major art works that the QMA bought at auction 
in London, the Qataris have skilfully negotiated long-term loan 
agreements with two British museums that will also provide help in 
training Qatari staff.
Whereas nearby Abu Dhabi is franchising outlets of the Louvre and the
 Guggenheim, Qatar is growing its own museums. Sheikha Mayassa's use of 
its Islamic and Orientalist collections to explain the region's history 
makes sense. Less clear is why she has been buying Western art. Over the
 past seven years the Al Thani family is estimated to have spent at 
least $1 billion on Western painting, sculpture and installations, 
including the last privately held version of Paul Cezanne's “The Card 
Players” for over $250m—a record price for a work of art. That 
acquisition, which took place in early 2011 but was reported only last 
month, is just the latest in a series of purchases that includes some of
 the very best works made by Francis Bacon, Mark Rothko, Andy Warhol and
 Damien Hirst, a number of them bought for record prices. Speculation 
about the Al Thanis' art buying has been fuelled by the family's blank 
refusal to confirm or deny any of the rumours and its reluctance to 
clarify whether its acquisitions are private or on behalf of the 
state—or even to explain how they might benefit Qatar's citizens.
Sheikha Mayassa is keen to bring some big names to Doha. A Murakami 
show at the Palace of Versailles in 2010 led to the Japanese artist's 
Doha retrospective. Mr Hirst's show at Tate Modern in London, which 
opens on April 4th and which is costing the QMA more than £2m to 
sponsor, will give rise next year to a Hirst show in Qatar, another 
first for the region.
In order for the QMA to be more than a rich girl's plaything, Sheikha
 Mayassa will have to do better than put expensive foreign baubles on 
display in her homeland. She needs to be far more innovative and focused
 in choosing between the hundreds of exhibitions the QMA gets offered. 
Last year's showing at the MIA of German Baroque from Dresden made no 
sense. Cai Guo-Qiang's evocative exploration, now at Mathaf, of the 
ancient links between China and the Gulf is new and original.
An absolute monarchy like Qatar is a hard place in which to encourage
 the daring, irreverence and subversiveness that is the hallmark of a 
truly artistic nature. Not everyone in Qatar is persuaded of art's 
importance. The local blogosphere is full of suggestions that the 
country would do better with a Formula One racetrack or another football
 stadium. And the recent sudden announcement that Qatar University would
 switch to teaching in Arabic instead of English is a sign that 
conservative nationalists have real power here. In her introduction to 
the Tate's Hirst catalogue, Sheikha Mayassa writes that “Art—even 
controversial art—can unlock communication between diverse nations, 
peoples and histories.” The years ahead will test her resolve—Qatar's 
too
 
